Effective real estate marketing starts with beautiful photography.
Science has taught us that over 90% of decision-making is made at the subconscious level and is driven by emotion. Photography plays a key role in stimulating an emotional response from potential home buyers.
Big, beautiful photos are essential in getting buyers to love your house.
If photos are blurry, discolored and uninteresting, potential buyers will instinctively turn away and keep searching for more pleasing images. When presented with crisp imagery that is well-lit and full of dramatic angles and color, the brain activates its "happy side".
Sellers want to move. Buyers want to be moved.
Remember that old saying: "You never get a second chance to make a first impression." Professional photography makes a great first impression!
Seventy-four percent of buyers surveyed said that the quality of the photos when previewing a home was very important to them.
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On average, homes that have professional photography sell faster and for a higher dollar amount than homes with agent-provided photos.